Recently a lingerie company in Taiwan introduced eight new camisoles into the market and successfully sold more than 20,000 in less than two months. To celebrate, did they hand out bonuses? Host a company party or picnic? Nope. On November 21 they directed their 500 female employees to come to work in their underwear. Men, however, remained fully clothed.

Unsurprisingly, men thought it was a great idea. “We have been waiting for this day all month. Today, we are super high, and don’t know where to put our eyes,” Ananova quotes salesman Cai Mingda as telling Straits News.

How this is a reward for the women, I don’t know. All they get out of it is a day full of leers and probably some goosebumps from the air temperature. If they’re really lucky maybe they’ll get a pat on the head and a “good sport” from their bosses in return for walking around in a camisole and panties for 8 hours.

A lot of circumstances could make it very tough to oppose. I can imagine all sorts of pressure in this situation, including repercussions for refusal in future evaluations, such as a charges of “not being a team player.” That’s a tough reputation to buck when applying for a promotion, probably on par with having your boss be intimately familiar with what you look like in your underwear.

Lawyers say it’s not illegal, as long as it’s voluntary. But Wu Juanyu sees it differently saying, “Some women may feel forced to join in because of peer pressure and job competition. I don’t know if the company is selling underwear or women’s bodies.”

I don’t know, either. I don’t think they see any difference.